Analisis de vendedores de guantes deportivos

ANALISIS DE LA OFERTA

El análisis de la oferta se realiza por medio de fuentes secundarias. En este caso, analizamos a los productores activos de guantes en el mercado. Se determinó por medio deuna investigación las marcas más reconocidas que proveen guantes y las principales características en cuanto a su producto. Como guía pretendemos conocer de cada productor indicadores como sulocalización, precio del producto, planes de expansión, inversión fija, número de trabajadores, así como su capacidad instalada y/o utilizada. Pero debemos tomar en cuenta que no toda esta información se podráobtener, ya que cada proveedor cuenta con políticas de confidencialidad que nos dificultara el análisis.
Los productores de guantes para levantamiento de pesas seleccionados son los siguientes:• Wilson
• Everlast
• Nike
• Harbinger
• Valeo
• Nimble
• Verri

NIKE

Nike, Inc. es una empresa multinacional estadounidense de ropa, calzado y otros artículos de deporte fundada en 1968 porPhil Knight y Bill Bowerman.
A principios de los años 80 se popularizaba en Estados Unidos el uso del calzado deportivo para el uso diario y esto junto con las estrategias de patrocinio hace que Nikellegue a los hogares estadounidenses de forma masiva.
En los últimos años, ha desplazado el foco de su negocio desde la producción, que actualmente corre a cargo de empresas externas, a la imagen demarca, como símbolo del espíritu del deporte y la autosuperación.

Características del producto

Palma acolchonada de cuero sintético palma ventilada diseño abierto trasero apto para laextensión.

HARBINGER

Con base en Napa, California, Harbinger es el líder en accesorios de fitness. Harbinger productos están disponibles en la especialidad más importante independientes, minoristas ydeportiva en general bienes de la nación. Innovación auténtica es la marca Harbinger de Comercio. Características patentadas, como el WristWrap ®, Wash & Dry, Cierre doble, ajustable Grip, TechGel…

52 thoughts on “Analisis de vendedores de guantes deportivos

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