Encuesta de dominos

1. ¿Te gusta comer pizza?
Si No

2. ¿Cada cuanto consumes pizza?
1 vez por semana 1 vez al mes 2 o más veces ala semana

3. ¿En donde compras regularmente la pizza?

4. ¿Has probado pizza Domino’s?
Si No ¿Por qué?

5. ¿Comprarías una pizza solo por su publicidad?
SiNo

6. ¿Al comprar pizza lo haces en una pizzería cerca de tu casa?

7. ¿Qué otros ingredientes le pondrías a la pizza?

8. ¿Qué combinación de paquetes harías?

9. ¿Qué otroaderezo te gustaría que manejara la pizzería?

10. ¿Respetan la promoción de “si llega después de 30 min es gratis”?
Si No

11. ¿Cuándo vas directamente a la pizzería te entregan tupizza en 30 min?
Si No

12. ¿Es razonable el precio de la pizza con la cantidad que se te entrega?
Si No

13. ¿Cómo es el servicio de la pizzería?
PésimoMalo Regular Bueno Excelente

Objetivo General
Conocer si la población estudiantil del CUHM campus Reformaprefiere Domino’s pizza a otras.

Variable Dependiente
Preferencia de Domino’s pizza contra otras marcas.

Variable Independiente.
Calidad del producto.
Tiempo de entrega.
Precio.
Publicidad.Promoción.
Plaza.

Hipótesis.
La calidad del producto influye en la decisión de compra.
La calidad del producto no influye en la decisión de compra.
El tiempo de entrega influye en la compra del producto.
Eltiempo de entrega no influye en la compra del producto.
El precio influye en la compra del mismo.
El precio no influye en la compra del mismo.
La publicidad influye en la decisión de compra.
Lapublicidad no influye en la decisión de compra.
La promoción influye en la adquisición del producto.
La promoción no influye en la adquisición del producto.
La plaza influye en la compra del mismo.
La plaza…

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