how to increase sales in a nail salon

For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. People want to feel good about spending on themselves, so a conspiratorial tone also helps. Salon owners, particularly those with no business education, tend to evaluate their competition based on nothing other than the fact that they are also nail salons, and that’s the wrong way to evaluate a competitor. For example, a typical “discount” salon offers a full set of nail enhancements for $12-30. Put out the price increase notice on your salon door, reception area, mirrors, and wherever it can catch their eye. Running a nail salon brings much competition. Give clients a … No one likes the feeling of being sold to, and we are not going to advise you to put on an “air” or change your rapport with your clients. Providing clients an all-star salon experience keeps patrons happy and your shop successful. Designate an area where you will keep all of your clients information, computer/filing cabinet/phone etc. What’s more, finding the money to invest in state of the art salon equipment in order to compete with bigger businesses is hard. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES Avoid giving away items you retail as gifts. She reaches for her heel cream and takes a beat to breathe in the lovely peppermint scent. Offer only high quality items in your salon. Amenities Because you are […] In a small service business, such as nails, repeat clients are your bread and butter. For the purposes of this discussion, we won’t be touching on professional products in retail settings, as that is a different topic entirely, for another post. 2. Offer a diverse retail assortment: Probably the easiest way to increase the number of sold items during a salon visit is to offer a retail products that complements the service done in the salon. That being said, the manicure and spa industry is incredibly competitive. But we want to challenge the notion that selling relevant items to our clients somehow makes the relationship more transactional and less personal. (Statista) #2. 8. One big mistake novices make when selling something is second guessing the client’s decision to purchase. Neither can we. Does she have dry heels but no heel cream? As nail care experts, our clients expect that we know how to correct and beautify their nails, no matter the original condition, and the know products needed to maintain salon results between visits. We want to share with you a tried and true method for increasing your salon’s retail sales that you can start today.THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. A referral program is only effective if customers know … In the U.S., the salon and spa industry boasted more than 1.2 million businesses bringing in more than $57 billion in sales, according to a 2019 Professional Beauty Association (PBA) report. Asking smart questions about your client’s life can clue you in to her lifestyle, activity level, and what she may be lacking in the home care department. Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales: Avoid the typical sales pitch – We all hate the ‘cold call’ sales pitch, and your customers do too. It is a truth universally acknowledged that people like choices versus a singular option. Once retailing starts to “click” with your clients, the temptation can be to start selling phone cases, home décor, and reusable totes. It is also needed to know that in most cases, nail salons also offer skin care services. . This reinforces the idea of actually using the product, and creates a little bit of accountability for home care, since they know you’ll be looking for improved nails on their next visit. Important Nail Salon Industry Statistics #1. There is a growing popularity of day spas that include these services and that may account for the increase in sales on the hair and salon industry. Find out something about your client – ask questions. Allinbrand specializes in website development, graphic design and online brand awareness. Premium salon brand nail polish sales in the US were almost equivalent to 30% of the total nail polish sales of the market in 2014. She’s suddenly transformed into a perfectly moisturized glamazon? The first and foremost channel for communicating new prices is your salon! stLight.options({"publisher":"wp.a709caa0-8ae0-46c8-bc81-0c87bb18cddb"});var st_type="wordpress4.3"; THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, The annual round up of Black Friday deals is live, @rachel.messick is absolutely killing the nail gam, Smile! In 2016, approximately 21,000 salons closed their doors, according to Salon Today. According to the NAILS 1994 Fact Book, service prices have barely increased in … Frequent “nail-ista” program. Find something about your client that you really like, from her purse to her nail beds, and compliment her on it. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Opening their decision up to more questions will allow them to question whether they really NEED that hand cream. Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. Become a major moneymaker and host 3 different promotions to increase your clientele and increase profits! When you first start a nail salon, trying to entice clients away from established businesses can present a real challenge. Running a nail salon can be incredibly rewarding—it’s creative, dynamic work and you get to meet great people along the way. Create a referral program. She catches her reflection in the mirror and what’s that? Not only can these clients provide the bulk of your income, but they can also provide … What was the result? var switchTo5x=true; When it comes to boosting your hair salon’s revenue, selling gift certificates isn’t just a good idea, it’s a ... 2. Be sure to actually like what you’re complimenting; that’s key. Offer gift cards at a discount. Trust us, there is nothing more personal than holding someone’s bare foot, assessing their skin and nails, and making a product recommendation to correct a condition or maintain a result. 6 Strategies Guaranteed to Boost Revenue for Your Hair Salon. Browse Related Reports: Global Sun Care Products Market 2016-2020 Once the service has finished, and you’re ringing up the total sale, use your confirmation statement again. These are the people who reliably turn to your shop again and again for the services they need. It’s being ready with a “no, thank you,” at the register, a “no, thank you” to the perfume spritzer, and a “no, thank you,” when asked if we want fries with that. Surefire Ways to Boost Your Salon. Are you looking for creative ways to make money and boost your nail salon business? We could get into so much more content about successful retailing, but in the interest of keeping everyone awake, we’re going to stop here. Salon retail is a hot topic. Turn a half empty appointment book to full by building clientele as a nail technician. Also, convey that charges will be more the next time while billing. Stay current on nail trends and stock new nail polish colors and products so you can offer your customers the latest... 3. 3. There is little capital needed to open a salon since it is primarily a service industry. Often, we can answer “no, thank you,” without even thinking, as we dash our way through a store unencumbered. Sales takes practice. There is no room for fake in this equation. You will hear “no” more often than you care to. If your salon doesn’t look attractive from the outside, clients won’t go inside. How lucky! There is no topic people like to talk about more than themselves. Once the client has decided to buy, stop asking them questions. This is your chance to share your knowledge, which also helps solidify your position as a nail expert. Have you tried it before? There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. It’s your most obvious option, but likely one of the hardest to do. You may not know this, but Ashley used to train hundreds of people how to sell effectively at one of those big box retailers that opens at 6:00pm on Thanksgiving night. New customers don’t like to be left waiting, so if you’re overbooked consistently, they’re likely to get frustrated and turn to someone else. How to Increase the Income for a Nail Salon 1. Best Promotions for Boosting Sales. Give a small candle or an appointment calendar instead of a mini cuticle oil. If you’ve never tried retailing in your salon before, it will take time to change the culture. If it works for them, great. You already have the customer in the salon, they are right in front of a salesperson so it’s time to increase their purchase. But unless your prices keep pace with your costs, your growing experience, and inflation, you’re going to be losing financial ground. Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now! Have them give you objections to the products, so when a client actually does this, you’re prepared with … Use an editorial eye to only sell items that make sense for YOUR clients. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, What are your strengths and weaknesses when it comes to selling retail? Even if the item being offered is something we want, our reflex to say no is stronger. About $8.5 billion was spent on nail salon services in the United States in 2017. 1. Driving salon sales is based on memorable impressions your employees make on customers during interactions and influences the potential for return visits. Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. Don’t get discouraged. 1. Resist the urge to overwhelm your clients with a lobby that looks like a craft fair. Avoid giving away items you retail as gifts. Most hair and nail salons have an established customer base. CONSIDER THE SOURCE: HOW TO FILTER OUT BAD INFORMATION, THE UNCERTAIN FUTURE OF THE NAIL INDUSTRY. “You deserve a little present for yourself – I know you work so hard.” Visiting the nail salon is an indulgence, so help your clients indulge themselves with the products you carry. Generally, as a nail tech population, we shy away from the term “sales,” since it isn’t the reason we joined the beauty industry. Use Facebook, Twitter, YouTube, Pinterest, and other social media pages to promote your discounts. There is a certain script that we’re used to as customers. Sell gift cards or gift certificates. One of the easiest ways to connect is though a genuine compliment. Obviously, no one should feel forced into buying something, so if you hear “you know what? On the other side of the coin, some have had a hard time getting clients to purchase from the salon over the drug store, and have abandoned their retail programs entirely. Even if the item being offered is something we want, our reflex to say no is stronger. I’m going to pass this time,” that’s fine. Expand Your Menu of Services and Treatments. “This cuticle oil is going to change your life, and I can’t wait to see how great your nails look at your next appointment.” Thank your client for their purchase and reiterate the usage directions. Our top 5 tips can increase your salon business overnight! Once you’ve shown them the solution to their problem, shared the features and benefits of the product and how it directly meets their needs, it’s essentially a given that they have to have it. Implement a “frequent flyer” program. Compare your prices to those of competitors. The average price for nail salon services in the United States is $20.93. 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