Investigacion de mercado

Investigación de mercado sobre el consumo de alcohol por los estudiantes de la fundación universitaria san martín – CAT Sincelejo

1. OBJETIVOS

OBJETIVO GENERAL

Establecer la frecuencia, actitudes, percepciones, actitudes y conductas de los estudiantes de la Fundación Universitaria San Martín respecto al consumo de bebidas alcohólicas.

OBJETIVOS ESPECÍFICOS

•Determinar las preferencias de consumo de bebidas alcohólicas de los estudiantes de la Fundación Universitaria San Martín – CAT Sincelejo.

• Establecer las razones por las que los estudiantes de la Fundación Universitaria San Martín – CAT Sincelejo consumen bebidas alcohólicas.

• Establecer la percepción de peligrosidad del consumo de bebidas alcohólicas que tienen losestudiantes de la Fundación Universitaria San Martín – CAT Sincelejo.

• Establecer los efectos más frecuentes que causa el alcohol en los estudiantes de la Fundación Universitaria San Martín – CAT Sincelejo.

• Establecer la opinión de los alumnos de la Fundación Universitaria San Martín – CAT Sincelejo con respecto al consumo de bebidas alcohólicas.

2. DISEÑO DE LAINVESTIGACION

2.1. Hipótesis

Los estudiantes de la Fundación Universitaria San Martín – CAT Sincelejo consumen alcohol muy frecuentemente, en compañía de amigos, en sitios de diversión nocturna y este consumo de alcohol les ha traído consecuencias a nivel físico y social.

2.2. Tipo De Estudio

La presente investigación de mercados es una investigación descriptiva del consumo debebidas alcohólicas por los estudiantes de la Fundación Universitaria San Martín – CAT Sincelejo; ya que cuenta con características como obtener objetivos bien definidos, enuncia claramente un problema de decisión, su diseño de investigación es planeado y estructurado con el fin de obtener información sobre la hipótesis planteada.

Además de lo anterior esta investigación es descriptivapor que busca describir gráficamente las características del consumo de bebidas alcohólicas por los estudiantes de la Fundación Universitaria San Martín, determinar la frecuencia, entre otros.

2.3. Definición De Costos

|Cantidad |Horas Laboradas |Recurso |Costo Unitario |Costo Total |
|2|6 |Encuestadores |$8.000/hora |$48.000 |
|1 |6 |Supervisor |$10.000/hora |$60.000 |
|1 |10 |Investigador de Mercado |$20.000/hora |$200.000|
|45 | |Encuestas |$100 |$4.500 |
|1 | |Impresion |$20.000 |20.000 |
|1 | |Anillado|$7.000 |$7.000 |
|5 | |Lapicero |$1.000 |$5.000 |
| | | |Total |$344.500 |

2.4. Definición De Tiempo|Días |
|RESPUESTA |CODIGO |NUMERO DE RESPUESTAS |
|Si |1 A |38 |
|No |1 B |7 |

|PREGUNTA No. 2…

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