Marketing

ANEXO: GUÍA DEL PLAN DE NEGOCIO

GUÍA BASE PARA LA ELABORACIÓN DEL PLAN DE NEGOCIOS

I. Resumen Ejecutivo
• Descripción del concepto y modelo de negocio
• La oportunidad y laestrategia para explotarla
• Mercado objetivo y proyecciones de crecimiento
• Ventajas competitivas
• Sostenibilidad de la operación
• El equipo emprendedor y su experiencia
II. Laindustria, la empresa y sus productos o servicios
• La industria
• La empresa y el concepto
• Los productos y/o servicios
• Estrategia de entrada y crecimiento
III. Investigación demercado y análisis
• Clientes
• Tamaños de mercado y tendencias
• Competencia
• Proyección de participación de mercado y ventas
• Evaluación de la situación actual delmercado
IV. Los números del negocio
• Análisis de margen bruto y margen operativo
• Potencial de utilidades y duración en el tiempo
• Análisis del costo fijo, variables y semivariables• Meses para breakeven
• Meses para flujo de caja positiva
V. Plan de Marketing
• Estrategia general de Marketing
• Análisis del marketing de la competencia
• Política deprecios
• Estrategia de Ventas
• Política de servicio y Garantías
• Publicidad y promoción
• Distribución.

VI. Diseño y desarrollo del Negocio
• Etapas previstas de desarrollodel negocio
• Riesgos y dificultades
• Mejora de productos y nuevos productos/lanzamientos
• Costos. Detalle por producto o servicio
VII. Producción y Operaciones
• CicloOperativo del negocio
• Locación: ubicación , características
• Fábrica e infraestructura
• Estrategia de operaciones
• Temas de regulación, licencias, patentes, registros, legales,etc.
VIII. EQUIPO EMPRENDEDOR Y DE GERENCIA
• Organización tentativa del equipo
• Personas claves y puestos claves
• Esquema de compensaciones e incentivos y propiedad
• Otros…

39 thoughts on “Marketing

  1. Hello! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended
    up losing several weeks of hard work due to no backup.
    Do you have any solutions to protect against hackers?

  2. Heya fantastic website! Does running a blog like this take a massive amount work?
    I have virtually no understanding of computer programming but I was hoping to start my own blog
    soon. Anyways, should you have any recommendations
    or techniques for new blog owners please share. I understand this is off subject however I just wanted to ask.
    Kudos!

  3. Greetings! I know this is kinda off topic but I was wondering which blog platform are
    you using for this website? I’m getting tired of WordPress because I’ve had problems with hackers and I’m looking at options for another platform.
    I would be awesome if you could point me in the direction of
    a good platform.

  4. Neat blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would
    really make my blog shine. Please let me know where
    you got your theme. Bless you

  5. 580435 605748We offer the most effective practical and most applicable solutions. All our Sydney plumbers are experienced and qualified and are able to speedily assess your problem and locate the most effective remedy. 878715

  6. I was curious if you ever thought of changing the structure of your site? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or 2 pictures. Maybe you could space it out better?

  7. I like the helpful info you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite certain I will learn a lot of new stuff right here! Best of luck for the next!

  8. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses. But he’s tryiong none the less.
    I’ve been using WordPress on various websites for about a year and am
    concerned about switching to another platform. I have heard good things about
    blogengine.net. Is there a way I can import all my wordpress content into it?
    Any help would be really appreciated!

  9. Good post. I learn something totally new and challenging on sites I stumbleupon every day.
    It will always be exciting to read content from other authors and use something from their websites.

  10. 582244 688825Wow! This could be one specific with the most beneficial blogs Weve ever arrive across on this topic. Basically Superb. Im also an expert in this topic therefore I can recognize your effort. 565362

  11. Hello! Would you mind if I share your blog with my
    twitter group? There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Thank you

  12. 123446 568792I like the helpful information you give in your articles. Ill bookmark your weblog and check once again here regularly. Im quite certain I will learn lots of new stuff correct here! Very best of luck for the next! 989088

  13. Fantastic goods from you, man. I have understand your stuff previous to and you are just extremely magnificent.

    I really like what you have acquired here, really like what you are stating and the way in which you
    say it. You make it enjoyable and you still take care of to keep it wise.
    I can not wait to read far more from you. This is actually a great website.

  14. Its like you read my mind! You appear to know a lot about
    this, like you wrote the book in it or something. I think that
    you can do with some pics to drive the message home a bit, but other than that, this is great blog.
    A fantastic read. I’ll certainly be back.

  15. Great post. I was checking continuously this blog and I am
    impressed! Very useful info specifically the last part :
    ) I care for such info a lot. I was seeking this particular information for a long time.
    Thank you and good luck.

  16. I used to be suggested this website through my cousin. I am no longer certain whether this submit is written via him as nobody else recognize such distinctive approximately my difficulty.

    You are amazing! Thanks!

Deja un comentario

Tu dirección de correo electrónico no será publicada.