I. Resumen Ejecutivo
• Descripción del concepto y modelo de negocio
• La oportunidad y laestrategia para explotarla
• Mercado objetivo y proyecciones de crecimiento
• Ventajas competitivas
• Sostenibilidad de la operación
• El equipo emprendedor y su experiencia
II. Laindustria, la empresa y sus productos o servicios
• La industria
• La empresa y el concepto
• Los productos y/o servicios
• Estrategia de entrada y crecimiento
III. Investigación demercado y análisis
• Clientes
• Tamaños de mercado y tendencias
• Competencia
• Proyección de participación de mercado y ventas
• Evaluación de la situación actual delmercado
IV. Los números del negocio
• Análisis de margen bruto y margen operativo
• Potencial de utilidades y duración en el tiempo
• Análisis del costo fijo, variables y semivariables• Meses para breakeven
• Meses para flujo de caja positiva
V. Plan de Marketing
• Estrategia general de Marketing
• Análisis del marketing de la competencia
• Política deprecios
• Estrategia de Ventas
• Política de servicio y Garantías
• Publicidad y promoción
• Distribución.

VI. Diseño y desarrollo del Negocio
• Etapas previstas de desarrollodel negocio
• Riesgos y dificultades
• Mejora de productos y nuevos productos/lanzamientos
• Costos. Detalle por producto o servicio
VII. Producción y Operaciones
• CicloOperativo del negocio
• Locación: ubicación , características
• Fábrica e infraestructura
• Estrategia de operaciones
• Temas de regulación, licencias, patentes, registros, legales,etc.
• Organización tentativa del equipo
• Personas claves y puestos claves
• Esquema de compensaciones e incentivos y propiedad
• Otros…

39 thoughts on “Marketing

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