Es muy frecuente que lo empresarios no tengan claro què es lo que venden. Muchas veces parece irrelevante preguntarse què vendemos. Evidentemente, todos los vendedores conocen losproductos que ofrecen a los consumidores. Pero no necesariamente conocen que buscan los consumidores en nuestros productos.
Origen de Mercado
Es así como el desarrollo de los pueblo,obliga al incremento y expansión del mercado llegando en la actualidad a ser una actividad económica de suma importancia para el progreso de la humanidad.
2.- Definición de Mercado
Los mercadosson los consumidores reales y potenciales de nuestro producto. Los mercados son creaciones humanas y, por lo tanto, perfectibles. En consecuencia, se pueden modificar en función de sus fuerzasinteriores.
3.- Estudio de mercado.
Antecedentes del estudio de mercados
Ambito de Aplicación del Estudio de Mercado
El consumidor
Sus motivaciones de consumo
Sushábitos de compra
Sus opiniones sobre nuestro producto y los de la competencia.
Su aceptación de precio, preferencias, etc.
El producto
Estudios sobre los usos del producto.Tests sobre su aceptación
Tests comparativos con los de la competencia.
Estudios sobre sus formas, tamaños y envases.
El mercado
Estudios sobre la distribuciónEstudios sobre cobertura de producto en tiendas
Estudios sobre puntos de venta, etc.
La publicidad
Pre-tests de anuncios y campañas
4.- Clases de MercadoMercado Real.- representa el cercado al cual se ha logrado llegar a los consumidores de los segmentos del mercado meta que se han captado.
4.1 Otros Tipos de Mercado
Mercado mayoristaSon en los que se venden mercaderías al por mayor y en grandes cantidades. Allí acuden generalmente los intermediarios y distribuidores a comprar en cantidad los productos que después han de revender…

34 thoughts on “Mercado

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